About Us







Observe is a Melbourne based design studio.


Observe began as a passion project inspired by a love for fashion and minimalist design culture. Founded in 2020 by siblings Massimo and Alessia Acquaro, the brand was born from a desire to create timeless ready-to-wear garments that blur the lines between gender, streetwear, and classic tailoring. The name ‘Observe’ represents a desire to appreciate the simple and meaningful elements of our complicated world.

Observe is built on the foundation of simplicity, aesthetics and most importantly, family. We aim to reflect each of these values in each piece we design. With each collection we work to understand how individual pieces can complement each other, making for one complete look.

Observe aims to design high-quality understated unisex garments, offering a refined take on modern streetwear.